Commissioned by PrixCar, a leader in vehicle logistics and transportation, this project documented the launch of the brand new Genesis GV60 EV as it was delivered to dealerships across Sydney. The brief was to tell the story of the GV60’s first journey, from transport trucks at dawn through to its arrival at Genesis showroom floors.
The shoot took place at sunrise, when the soft light brought out the curves and clean lines of the GV60’s design. In motion shots showed the cars on the road in convoy, while stationary moments highlighted the details of the exterior and the luxury of the interior. The result was a mix of brand photography and dealership storytelling.
By blending the in motion transport photos, together with the on-site dealership photos, the images capture not just the car itself, but the process and people behind its arrival.
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